| Faculty Name | Nandukrishna T. Ajith |
| nandukrishnatajith@gmail.com | |
| Designation | Assistant Professor |
| Experience Details | NIL |
| Qualifications | B.Tech, MBA, NET- JRF |
| Areas of Interest | Digital Marketing, Marketing Management, Consumer Behavior |
| Field of Research | Digital Marketing |
| Guideship Details | Nil |
| Subjects Handled | Managerial Economics, Financial Management, Operations Management |
| Academic Responsibilities Undertaken | – |
| Duties Performed | – |
| Research Projects Undertaken | – |
| Research Publications |
1. What Drives User Stickiness and Satisfaction in OTT Video Streaming Platforms? A Mixed-Method Exploration. International Journal of Human–Computer Interaction. 2023 (SSCI/SCI, ABDC-B) 2. Switching channels: investigating the push, pull, and mooring effects of moving from cable TV to OTT services. 2023 (SSCI, ABDC-A) 3. Play, pause or praise?–a dual factor theory exploration of continuance, discontinuance and recommendation intentions in OTT platforms. 2023 (SSCI, ABDC-B) |
| Books Published | Nil |
| Paper Presentations | Nil |
| Seminars / Workshops Organized | Nil |
| Seminars Attended | Nil |
| Workshops Attended | Nil |
| Refresher Courses Attended | – |
| Orientation Programmes Attended | – |
| Awards / Honours / Patents Conferred | – |
| Membership (s) in | – |
| Assigned Office Charges | – |
| Countries Visited | – |
| Memberships in: | – |
| Office Charges held | – |
| Faculty image. | |